ahhhh, Urban. How I heart thee...yet I never can afford to buy from you in bulk as I'd wish to.... apart from the accessories, sale time or giftie poo's. She neighbours high street giant Topshop but somehow stands her ground and comes off as the better one stop shop I think. She's large but doesn't overwhelm. Her ceilings are high, she has windows, something Topshop lacks on all womenswear floors. Grim. Her sweeping staircase makes you feel hip and cool and sort of homely at the same time.
Bare brick walls feature fantastically merchandised outfits that would have Lexxi Chung Chungs weeping as she didn't think of them first. Dresses are always amazing but at the top end of the high street price range for its age market. And there is always the danger if you do plump for a pricey printed garm, you must just see if on a lot of other backs. When I purchase from here I stick to plainer, safer items as hate wearing the same as the whole of London in an obvious way. Cardi's are always ace in here. Shoes, not so much. But the designer floor, now the shoes that lurk up there (2nd floor) are the types to anger Mr Barclays but worth the bollocking he might give you. Well edited designs and designers scatter the floor, in a spaced out luxe feel. Uber chic.
Urban's music is always banging and they sell what they play so you don't have to feel all loserish going 'what is this music you play' it's all here.
Home-ware. I love it. Bit over priced but I buy it all the same. Perfect for gifts. Their cards and gift wrap are always worth a look too. Book wise, wait for the sales as amazon is waaay cheaper. But they are so tempting of a lunch break shop.
Accessories, here lies my weakness. Necklaces, rings, watches, sunnies, belts, bags lined the whole store, waiting for you at every opportunity and you simply can not help but buy. Don't fight it, there's no point. Its all great tat that you'll love forever. Or until the next trend rocks up.
Just go there tourists and Londoners alike, you must. I always go to every store when in the states too.